Senior Officer of Digital Content

PURPOSE: To undertake responsibilities for WIUT’s web design, development, management as well as SEO/SEM. The post holder will manage WIUT’s website technically and also in terms of its content. The post also includes analysis of the impact of the site and provision of analytics to the management of WIUT, development of content to enhance the market position and reputation of the University, troubleshooting real time and ensuring that the website is constantly up to date. To maintain and manage websites of other departments and centres of WIUT. The Post is primarily a technical position and secondarily a marketing post.

PRINCIPAL RESPONSIBILITIES

- To help implement the Marketing and Corporate Communications Strategy of the University, in relation to website management and enhancement;
- To manage the university’s web electronic presence and content, ensuring that the best interests of the University are represented;
- To use content management systems to manage content and create and update web-design;
- To optimise content and images according to SEO;
- To review and ensure the design is contemporary, relevant and effective;
- To analyze and provide reports on the effectiveness and efficiency of the website, to analyse website traffic and users engagement metrics;
- To support other departments in upgrading and maintaining their websites that are peripheral to www.westminster.uz;
- To stay up-to-date with developments and generate new ideas and provide thought and perspective for adoption where appropriate;
- To collaborate with agencies and other stakeholders as relevant;
- To develop policies and protocols for the scheduled and regular updates of the website;
- To work closely with WIUT departments who have own pages on the university website;
- To work closely with WIUT IT staff to troubleshoot web problems;
- To contribute to the general activities of the marketing team;
- To carry out other duties as required in consultation with the Head of Marketing and Communications/Director on Administration

Full-time, 5/2.

- Knowledge of Content Management System – Joomla;
- Experience in related fields to SEO, such as design, web development;
- Experience in paid advertising and email marketing will be considered as an advantage;
- Demonstrable experience in leading and managing SEO/SEM, marketing database, email;
- Experience with .Net technologies.